Researching For Your Marketing Essay

As with writing any academic piece, writing an essay requires extensive research. All arguments presented in the essay in support of the established thesis should have some evidence or supporting information to back it up.

Students are aware of this fact; however, some still struggle in conducting essay research. To start off the long process of essay research, students may easily consult a reference list, if provided by the instructor. These reference lists contain books, periodicals and several other sources of relevant information that the student will have to filter through to collect the information necessary to support his essay’s thesis statement.

Some students may find themselves at a loss for sources of data if no reference list is provided. Several students are still unaware of how and where to look for sources for their essay’s supporting data. Here are some guide questions that may help students in starting their essay research:

• What sources should be consulted?
• Is the use of Web-based materials allowed?
• Is the use of lecture notes or tutorials allowed?
• Is the use of common knowledge allowed?
• Are encyclopaedias appropriate sources for information to be included in an academic essay?

These are only some of the more common sources of information one can use in writing essays. Publications, magazines and even reports may be used or referenced in an essay. The source is important, but what is more important is the credibility and authenticity of the source. Another important factor is the information’s relevance to the topic being discussed. Students may use a wide variety of sources, as long as these sources are legitimate and provide accurate information.